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Issue · Sunapee, NH

Veterans Field Scoreboard and Message Board Proposal

Proposed $34k installation mixes recreation utility with commercial advertising and raises cost and visual concerns.

Overview

The Veterans Field scoreboard and message board proposal received site-plan approval with lighting and advertising restrictions in April 2026, then moved to the selectboard in June 2026 where members postponed any funding vote to allow further design and sponsorship exploration.

Background

The Veterans Field Scoreboard and Message Board Proposal first appeared in the record during the planning board's April 2, 2026 meeting as Case SPR-26-5, a site plan review that combined a playground installation with a digital scoreboard and messaging sign.

At that meeting the board accepted the application as complete under Article 5 and approved it subject to two explicit conditions: sign lights must be off between 10:00 PM and 6:00 AM except for emergency messages, and no commercial advertising is permitted on the street-facing side.

The same proposal returned to the selectboard on June 1, 2026, now framed as a combined scoreboard and back-to-back message board intended for town alerts and one-time commercial advertising.

During the selectboard discussion, members and a resident raised questions about the compatibility of a recreational scoreboard with commercial messaging, potential light pollution, and the best location for visibility and power access.

The selectboard declined to vote on any dollar amount and instead directed the recreation department to explore design options and $5,000 sponsorships before returning for a funding decision.

This sequence shows the project moving from land-use approval with restrictions in April to a funding and design review in June without a final financial commitment.

At its June 17, 2026 meeting the recreation committee reviewed the selectboard's earlier direction and elected to abandon the large scoreboard design in favor of lower-cost, in-house alternatives such as mobile or sliding-style signs, potentially solar-powered, to reduce both expense and electrical impact.

At its May 20, 2026 meeting the recreation committee received an update on the Veterans Field scoreboard and message board, noting that the department head was actively pursuing quotes and a sponsorship model requiring a minimum $5,000 per sponsor to offset an approximate total project cost of $34,000, while also flagging concerns over visual impact; the committee agreed that Veterans Field funds would be exhausted before accessing Fund 11 if sponsorship targets were not met, and directed further design and mock-up work.

How it unfolded
The planning board accepted Case SPR-26-5 as complete and approved the playground and digital scoreboard/messaging sign with conditions prohibiting commercial advertising on the street-facing side and requiring lights off between 10 PM and 6 AM.
2026-04-02Planning Board
The committee received a progress report on the playground installation and scoreboard/message board project, with the department head pursuing quotes and a $5,000 minimum sponsorship model to fund the message board; concerns were noted about the $34,000 total cost and visual impact, leading to an agreement to exhaust Veterans Field funds before tapping Fund 11 if sponsorship goals were unmet, and directing further design and mock-up work.
2026-05-20Recreation Committee
The selectboard discussed the scoreboard and back-to-back message board proposal for Veterans Field, heard concerns about conflicting recreational and commercial purposes plus light pollution, and decided not to vote on funding until design and sponsorship potential could be explored.
2026-06-01Selectboard
The committee discussed alternatives to a large scoreboard for Veterans Park, focusing on more cost-effective signage options such as mobile or sliding-style signs that could be mounted on a building or powered by solar to avoid electrical costs. Following selectboard budgetary scrutiny, the committee decided to pivot away from the expensive scoreboard in favor of exploring smaller, more manageable signage options.
2026-06-17Recreation Committee
Arguments in favor
A scoreboard would naturally help with communication visibility for activities and schedules.
recreation-committee 2026-05-20
For
Arguments against
The proposal mixes a recreational scoreboard with commercial advertising on public land, creating conflicting purposes.
selectboard 2026-06-01
Against
A digital message board could produce light pollution and visual distraction in a public recreational space.
planning-board 2026-04-02
Against
Messaging and signage functions might be better located at a central municipal site such as Town Hall rather than Veterans Field.
selectboard 2026-06-01
Against
The project involves a significant expenditure of approximately $34,000 and potential visual impacts on the field.
recreation-committee 2026-05-20
Against
Key voices
“Expressed concern regarding the conflicting purposes of the proposed Veterans Field project, questioning whether the town wants a scoreboard or commercial advertising, and suggested messaging might be better suited for Town Hall.”
Residentselectboard 2026-06-01
“Noted that site plan review was requested to allow public discussion and expressed concern that the lighting impact of the proposed sign may be more significant than previous installations.”
Residentplanning-board 2026-04-02
“Suggested that the installation of a scoreboard would naturally help with communication visibility.”
Residentrecreation-committee 2026-05-20
“Asked if the local companies have a monopoly on scoreboards and noted that some were not responding to quotes.”
Residentrecreation-committee 2026-05-20
What's next

Explore specific low-cost signage designs (e.g., sliding-style boards) that can be handled in-house.

Veterans Fieldscoreboardmessage board